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Research papers

Less facts, more fiction: Expanding research's mind

For years, the value of research has come under scrutiny because we have tended to place significant value on the mechanics of what we do, as if somehow, by seeking to justify and explain research's purity and rigour, we are able to hike up its...

Catalogue: Congress 2013: Think Big
Authors: Leanne Tomasevic, Elizabeth Lonergan, James Ebdon
September 26, 2013
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Citation

Tomasevic, Lonergan and Ebdon (2013a, September 26). Less facts, more fiction: Expanding research's mind. ANA - ESOMAR. Retrieved April 29, 2024, from


https://ana.esomar.org/documents/less-facts-more-fiction-expanding-research-s-mind-8066


Videos

Less facts, more fiction: Expanding research's mind

For years, the value of research has come under scrutiny because we have tended to place significant value on the mechanics of what we do, as if somehow, by seeking to justify and explain research’s purity and rigour, we are able to hike up its...

Catalogue: Congress 2013: Think Big
Authors: Leanne Tomasevic, Elizabeth Lonergan, James Ebdon
June 15, 2013
×

Citation

Tomasevic, Lonergan and Ebdon (2013a, June 15). Less facts, more fiction: Expanding research's mind. ANA - ESOMAR. Retrieved April 29, 2024, from


https://ana.esomar.org/documents/less-facts-more-fiction-expanding-research-s-mind